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The Quirky Universe of JDM Vehicles

‘What’, you may ask, ‘….is JDM?’ It’s the acronym for ‘Japanese Domestic Market’ and it applies to cars and other vehicles intended for the Japanese domestic market, not for export abroad.

A casual Google search for the terms ‘JDM’ & ‘Japanese domestic market’ will lead you initially to pages and images of fearsome-looking cars such as the Mazda RX7, Honda NSX, Subaru Impreza WRX, Mitsubishi Lancer Evo etc (see below for the last two)..

But dig a bit deeper and you’ll find some of the weirdest, wacky quirky rides to roll off a production line. Quirky Rides started life supplying Eastern European Cold War cars to film and TV but we evolved over time to become avid JDM fans. Not so much the Fast and Furious JDM cars but the weird, the wacky, the quirky. For those of us who are diagonally parked in a parallel universe, Nirvana can be found towards the bonkers end of JDM.

The header pic for this post is a rather cute Nissan Figaro built between 1989-91 at Pike Factory; Nissan’s special projects factory. There’s the similarly cute (we think) but less well-known Nissan Pao, the BE-1 and the S-Cargo that were also produced at Pike factory from the late 1980s to the early 1990s (see below). The S-Cargo (a pun on the French word ‘escargot’, meaning ‘snail’, which is what the S-Cargo is meant to resemble.

All of these cars are now highly sought-after by a niche but growing Quirky JDM interest group. Not only in right-hand driving environments such as the UK, Ireland, Cyprus, Australia/NZ, South Asia and the Far East but increasingly left-hand drive places such as the US and elsewhere.

People ask us to acquire these weird and wonderful cars for them, which are still affordable but increasing in value as they become rare and their contribution to automotive design is increasingly understood. The Nissan Cube (below), is included in the Design Museum’s “50 Cars That Changed the World”. The Cube isn’t strictly a JDM vehicle as it was exported. However, export sales were so bad that Nissan stopped exporting them and limited sales to Japan instead. People outside Japan now realise what a brilliant car the Cube is and there’s consequently a thriving market in JDM Cubes (& related models such as the Daihatsu Materia) in the UK and elsewhere.

2002 Nissan Cube

The Nissan Cube is not the only JDM vehicle to punch above its weight in automotive design terms. Ever heard of the Toyota Will series? ‘Will’ was a Japanese consumer branding exercise aimed at young people and it included the Toyota Will series pictured below.

The first car is our favourite ‘Marmite car”, the Toyota Will Vi. Aimed at young women, it’s a ‘love it or loathe it’ car with its reverse-raked rear window, ‘sand dollar’ motifs and distinctly retro style. It looks like a Mazda Carol and a Ford Anglia got it together.

It was made between 2000-01 and was a commercial flop. We’ve had 3 of these cars, including 2 ragtops. People slow down and take pictures as they pass us on motorways. The majority of people wouldn’t be seen dead in one, but those who like them fight tooth and nail to get a good example. Based on Yaris Mk1 mechanicals, they’re nice to drive and easy to maintain.

The Will Vi was followed by the Toyota Will VS from 2001-2004, of which 4000 were produced. The VS is something of a JDM cult icon; years ahead of its time it influenced the design of the Vauxhall Astra, Renault Megane & Nissan Leaf. The VS introduced sharp, angular styling, LED rear lights, a projector-style light cluster & an illuminated dash display.

Quirky Rides recently imported a Toyota Will VS. We love it. We hope it doesn’t sell so we can keep playing with it. Fat chance!

Toyota Will VS

Then it seems that Toyota had another crack at the Will Vi from 2002-05 in the form of the Will Cypha. As with its Marmite inspiration, the Will Vi, the Will Cypha focussed on being decidedly odd. Its angular exterior contrasted with the round shapes of its interior & its front light cluster with 4 lights each side.

To say that that Will series was a commercial success would be an overstatement, despite the cult status of the the Will VS. Its Will companions the Vi and Cypha were probably just too odd to appeal to the mainstream. But times change & there are now more Will fans than cars; they were never common, even in Japan.

Ever heard of the Daihatsu Naked? The Toyota Sera?

The Mitsuoka Viewt? The Subaru Sambar? Perish the thought that they might be trying to mimic other cars.

In this blog post we’ve only really scratched the surface of the weird and wonderful world of JDM cars and vehicles. There are so many of them. We like them because they’re different, some of them are design influencers and all of them are the perfect vehicle to park diagonally in a parallel universe.

If you want an affordable modern classic that’ll increase in value and turn heads then think JDM, and if you’re thinking JDM then ask us to find you the car you didn’t think existed. As a parting shot, here’s one of our Daihatsu Midget 2 pickups.

Microcars at Goodwood
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Micro Cars

It’s one of those ironies in life: in the 2 decades after WW2 Europe was in a mess. People had very little money but there was an urgent need to revive the European economies. many of the cars that were produced at this time were put together on a shoestring and were basic at best. A brand new BMW Isetta cost less than £240 on the road in 1960. In 2019, a concours condition BMW Isetta would cost you more like £24000. How times change.

One of the major problems was workforce mobility: people couldn’t afford cars. However, otherwise unemployed aircraft manufacturers such as Dornier, Heinkel & Messerschmitt began to produce small (micro) cars in Germany. Italy’s ISO produced and licensed the Isetta for manufacture across the World, BMW acquired a licence to produce these bubble cars in places such as Brighton, England (see below)

BMW Isetta 1959
A 1959 Brighton built BMW Isetta

BMW also produced the BMW 600 & 700 models, both economy cars. The BMW 600 looks like an enlarged version of the Isetta, and is often accordingly misnamed as an Isetta. The 700, produced from 1959-65, looks more like a conventional car, albeit a small one. It’s a fact that the BMW 700 saved its iconic manufacturer from bankruptcy. Yes, that’s right; the funny-looking car below is the saviour of BMW and of all it subsequently has produced.

BMW 700
BMW 700: the car that saved BMW from bankruptcy

There’s more about the BMW 700 story here.

Over in the UK the story was much the same. The UK was economically ruined by WW2 & the UK didn’t benefit from reconstruction funds in the way that Europe did. As a consequence this period of car manufacturing in the UK (primarily in England) spawned a legion of quirky, whacky & downright bonkers microcars some of which can be seen in the header picture above.

The car at the head of this Goodwood Revival meeting (back in 2006) is the Meadows Frisky Sport Convertible. Meadows Frisky produced a number of other microcars, including the slightly dodgy-sounding “Frisky Family Three” (see below) which, despite its Michelotti styling, didn’t really sell.

1959 Meadows Frisky Family Three
The Michelotti-styled “Frisky Family Three” from 1959

Behind the Frisky Sport in this Goodwood Revival lineup is the hugely collectable Messerschmitt KR175/200. Manufactured, obviously, by the German aircraft manufacturer responsible for the ME109 fighter (amongst others). Indeed, the cockpit cover of the Messerschmitt KR series is from the ME109 fighter, as you can see from the picture below.

These days Messerschmitt KR Series cars are like gold dust. They’re worth a fortune: strange outcome for a car made from leftover war materials that emphasised the need for cheap, economical and functional transport.

Messerschmitt KR200
Messerschmitt KR200

Back to that Goodwood Revival header photo and we can see what look like a couple of BMW 600s followed by a Peel P50, which still holds the Guinness World Record of “World’s smallest production car”.

The Peel P50 was manufactured during the early 1960s on the Isle of Man in the Irish Sea to the west of northern England, south of Scotland and east of the island of Ireland. Peel Engineering built 50 of them, over half of which still survive, “to seat 1 adult and a shopping bag”. The P50 is so light it can be moved by hand, which is just as well as it doesn’t reverse. It has a 49cc DKW 2-stroke engine, a headlight and a windscreen wiper.

One of the 27 or so remaining P50s, which cost £199 new, was sold at auction in 2016 for US $176,000. These cars were revived in 2010 on the BBC “Dragon’s Den” programme and production restarted in Nottinghamshire, England of both the Peel P50 and the Peel Trident, its bubble-canopied stable mate, pictured below and bringing up the distant reat in the Goodwood Revival photograph. These are available as petrol and electric vehicles.

Behind the Peel P50 at Goodwood is a Bond 3-wheeler Minicar. It’s hard to say for sure but it looks like a Minicar Mark E, F or G. This would have been powered by a 197cc Villiers 2-stroke engine in the Minicar Mark E and a 250cc Villiers in the F and G Marks.

These 1950s and 1960s English microcars are not so well-known and collectible as some of their European counterparts, but we think they will be and they’re growing in value. Bond was also responsible for the much better-known 1970s icon known as the Bond Bug (see below).

Bond Mark F microcar
A 1959 Bond Mark F
1970s Bond Bug
The iconic Bond Bug screams the arrival of the 1970s

There’s a saying that “necessity is the mother of invention”; this is certainly the case in the history of the microcar. Many of these vehicles were scratched together from what little was available by way or raw materials in order to get people moving so that post war economies could start to gain momentum and recover, which they did.

The microcars are products of their time and circumstance. We’re pretty sure that it would never have occurred to people in the 1950s and 1960s that this cheap, functional transport would be worth a lot of money 50 years later.

Citroën H van teardrop camper
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Quirky Rides?

We have a preoccupation with quirky cars and other vehicles. They all have a story behind them.

We acquire rare, unusual and quirky cars for private clients and for film, TV, media, advertising and promotional projects. If you need something odd with wheels, you’ve come to right place whether you’re Joe or Josephine Bloggs looking for an inexpensive future classic or corporate client needing any number of vehicles for a movie.

If you’re looking for something we don’t have on our Cars page then just email info@quirkyrides and tell us what you’re looking for.

We first became known as a consequence of our involvement in the Man From UNCLE movie for which we supplied more than a dozen vehicles, including some of the main players as you can see from the movie trailer.

Quirky Rides supplied a number of cars for the Man From UNCLE movie

We collaborate with people you may have heard of on projects related to quirky rides of all descriptions, so watch this space for future developments.

There are many reasons to be interested in the cars that people have forgotten, laugh at or that “made it” but still look odd.

Some of the oddball cars we’re interested in had a major impact on car design, whether it’s the transition from electric cars (which were the norm before the internal combustion engine ever sat in a car) to petrol/diesel and back again, or the preoccupation with aerodynamic form and the need to reduce drag coefficient, the expression of national pride and preoccupation shown in the US “Space Race” cars of the 1950s and 1960s, or the fantastic curios that emerged from the Eastern side of the Iron Curtain during the Cold War.

This initial blog post is just by way of saying “hi” to you all and to thank you for your interest in what we do. Stay tuned for regular blog posts on all kinds of quirky rides, events and happenings for those who find themselves diagonally parked in a parallel universe.